Engineering a $2M+ Turnover: The Strategic Sale of Andersens Coorparoo
The sale of Andersens Coorparoo is a masterclass in how Oakshield identifies “hidden” operational value and prepares a business for rapid scaling. By the time of the sale in April 2023, the business had been transformed into an amazingly clean, well-run operation with a trajectory toward a $3M turnover.
The Foundation: Strategic Recruitment & Relocation
This journey began with a commitment to excellence. In 2016, I identified a family in South Africa with the “super-management” skills Oakshield requires. We navigated the hurdles of international relocation to bring them to Queensland, where they first proved their mettle by building a valuable Body Corporate business from the ground up. This success provided the springboard for their move into the Brisbane flooring market.
The Oakshield Strategy: Doubling Turnover in a Prime Location
When Oakshield took the reins of Andersens Coorparoo, we applied a diagnostic approach to maximise its superior positioning. We focused on three core pillars:
-
-
-
Operational Excellence: We maintained an “amazingly clean” environment, believing that the care shown in the showroom reflects the care shown in the accounts.
-
Market Positioning: We leveraged the “perfect position” of the site, which featured access from two streets and high visibility from all directions in a booming neighborhood.
-
Sales Growth: By adding new sales expertise and expanding into the Cannon Hill location, we achieved a consistent average turnover of $2M over two years, with a clear path toward $3M.
-
-
Total sale price of $500k
The Outcome: A Structured Exit to the Experts
In April 2023, the business was listed with an asking price of $650,000 plus SAV, reflecting its extreme profitability and reputable building relationships within the commercial segment.
Ultimately, I chose to sell the business for $500,000 to our two top salespeople. This wasn’t just a financial decision; it was a strategic one. These individuals loved the brand and were best positioned to implement the “further success” we had mapped out. It ensured that the business—and the relationships we built with the commercial and building segments—remained in safe hands.
The Oakshield Difference: Real-World Ownership Wisdom
At Oakshield, our advice isn’t theoretical. We have been the owners, the managers, and the strategists on the front lines. We know that the difference between a $2M and $3M business often lies in the “mix of clientele” and the efficiency of the warehouse sharing agreements. We bring this granular, lived experience to every client we represent, ensuring your “life’s work” is valued correctly and exited strategically.
